Just because your dog is scratching doesn’t mean she’s allergic.

Jumping straight to “it must be allergies” and starting them on a potentially damaging drug like Apoquel* should not be your first move.


First, be sure you’re supporting your pet’s health as best you can through wholesome, fresh, and species-appropriate food and supplements. This is about taking care of their skin, starting from the inside, so if you’re feeding kibble and considering drugs, stop right there! Are you feeding at least some fresh food? The more fresh food you can feed the better because, simply, it will help the body function better. Adding supplemental foods that are rich in antioxidants, omega-3 fatty acids, and enzymes will help the skin too, by improving skin integrity and the body’s natural ability to reduce skin inflammation.

Cats and Dogs both love Green Mush, a real green superfood
full of benefits, including antioxidants and enzymes. 

Second, how ’bout a simple bath? Sometimes all you need to do is give them an easy wash and rinse with a natural shampoo to ease the itch. This is because, just like us, sometimes bein’ dirty just makes ’em itchy. It removes potential irritants, as well as cleaning off skin that might be developing yeast or bacteria. You don’t need a prescription shampoo, just something simple and gentle that won’t leave behind anything else irritating.

Earthbath Hypo-Allergenic Shampoo is gentle and effective.
A little goes a long way, you can dilute it ahead of time to ease the wash AND the rinse.

Have you checked for fleas? It might just be one, itty-bitty, hard-to-find flea that’s causing the trouble. For some dogs and cats, it’s just the creepy-crawly feeling, while others may have red marks indicating a little bit of overreaction. Get comfortable using a flea comb and hunt around the areas where the fur is thinner, or where your dog or cat indicates you should comb (yes, they’ll learn that).

Homeopet Skin & Itch is a beautifully simple way
to reduce the itch from numerous causes, including fleas. 

Is it just one spot? Is your pet just scratching its neck? Chewing one paw? This could be due to pain – it’s their version of rubbing a sore neck or massaging a painful hand. You might be surprised to learn that there are chiropractors for animals who can solve this problem. Just imagine the discomfort of having your neck out of alignment, and the wonderful release of having that fixed.

You should only use practitioners trained specifically to work on dogs and cats who are certified through the American Veterinary Chiropractic Association.

If you still think it’s allergies, talk to us first! We’ve got so many good options for you, let us help you figure it out and see if we can’t solve the problem naturally, in a way that improves your pet’s health. 



*from the company’s own website…”Do not use Apoquel in dogs less than 12 months of age or those with serious infections. Apoquel may increase the chances of developing serious infections, and may cause existing parasitic skin infestations or pre-existing cancers to get worse. Consider the risks and benefits of treatment in dogs with a history of recurrence of these conditions. New neoplastic conditions (benign and malignant) were observed in clinical studies and post-approval. Apoquel has not been tested in dogs receiving some medications including some commonly used to treat skin conditions such as corticosteroids and cyclosporines. Do not use in breeding, pregnant, or lactating dogs.”